The beauty industry is evolving rapidly, with 2025 set to be a year defined by sustainability, skinimalism, and the rise of innovative bio-based ingredients. At Origin by Ocean, we’re proud to contribute to this transformation with our OCEANTHIX™ LV, a low-viscosity alginate derived from invasive Sargassum algae
The ObO Algae Jelly-Break Serum is an innovative serum showcasing the potential and the functionality of OCEANTHIX™ LV. The serum, originally created by our talented Applications team, exemplifies how science and sustainability can come together to create high-performance skincare solutions.
The Science Behind the Serum
The ObO Algae Jelly-Break Serum showcases the power and versatility of OCEANTHIX™ LV. This innovative serum delivers deep hydration and skin-smoothing benefits within a unique, transforming texture. Indulge in the sensory experience as the fresh jelly-like formula 'breaks' upon application, transforming into a rapidly absorbing hydrating fluid. This captivating transformation is made possible by OCEANTHIX™ LV's film-forming and hydrating properties, leaving skin with a weightless veil of hydration.
INCI: Aqua (Water), Glycerin, Propanediol, Algin, Xanthan Gum, Sodium Levulinate, Sodium Anisate, Sodium Phytate, Citric Acid
“Kristofer, Kristina and I wanted to create a minimalist formulation that was specifically designed to truly showcase and highlight the unique textural and hydrating performance features of OCEANTHIX™ LV. We couldn’t be happier with the result! It’s quite rare that the whole team loves a formula enough to personally adopt it into our own skincare routines, and this was the case with this serum!"
Marc Desmarais, Product Development Activist
Beauty Trends of 2025: Where Innovation Meets Responsibility
The cosmetic industry in 2025 looks promising with purpose-driven innovation. Consumers increasingly prioritize products that support their values, including environmental responsibility and social impact. Clean beauty, circularity, and transparency have become the gold standard, and brands are challenged to deliver without compromising efficacy or luxury.
Our concept product, the ObO Algae Jelly-Break Serum fits seamlessly into these trends:
- Sustainability: By using invasive Sargassum algae as a feedstock, OCEANTHIX™ LV addresses ecological challenges such as ocean overgrowth while reducing reliance on fossil-based ingredients.
- Skinimalism: Its multifunctionality aligns with the minimalist skincare movement, offering hydration and texture enhancement in a single product.
- Innovative Textures: As consumers seek engaging product experiences, the serum’s jelly-like consistency and smooth texture provide a sensory delight.
Seaweed and Algae in Ingredient Spotlight
In the Zero Waste Beauty Report 2025 published by The Upcycled Beauty Company, in collaboration with Covalo and In Cosmetics Global, seaweed and algae are featured prominently in the material spotlight.
Seaweed is a renewable and versatile resource that sequesters carbon and requires no land use, which makes it no wonder that these ocean driven ingredients are quickly becoming go-to choices in the beauty industry, especially as consumers increasingly demand more sustainable and eco-conscious options.
The appeal of algae in beauty products lies largely in their rich nutrient profiles. Packed with antioxidants, vitamins, minerals, and essential fatty acids, these marine plants possess remarkable skincare properties. They hydrate, soothe, and protect the skin while also combating signs of aging and environmental damage. As consumers look for products that deliver both efficacy and sustainability, algae and seaweed stand out for their multi-faceted benefits, appealing to a wide range of skincare needs.
Equally important is the growing consumer awareness of environmental sustainability. As more people seek products that align with their values, regenerative or upcycled beauty ingredients have become an essential part of the conversation. Algae and seaweed are particularly compelling in this regard, as they can be sourced responsibly and even help address ocean health, making it possible for companies not only to offer high-quality products but also contribute to reducing the carbon footprint associated with traditional sourcing and manufacturing.
In addition to their sustainability and skin benefits algae based ingredients can be processed into various cosmetic forms such as gels, oils, powders, or extracts, allowing formulators to create a wide range of products. Their unique ability to improve texture, enhance product stability, and deliver distinct sensorial effects makes them a sought-after ingredient in both skincare and cosmetics.
As awareness grows and demand increases, it’s clear that algae will play a pivotal role in the evolution of beauty trends that prioritize both innovation and the planet's well-being.
Impact Beyond Beauty
The World Bank, Global Seaweed New and Emerging Markets report highlights that the seaweed production and improved value chains provide both economic and environmental benefits and could contribute to meeting at least 9 of the 17 U.N. Sustainable Development Goals. By sourcing Sargassum from affected Caribbean regions, products using ingredients from Origin by Ocean support coastal communities through job creation while actively restoring ocean ecosystems.
As the beauty industry continues its shift towards products that are as kind to the planet as they are to the skin, innovations like OCEANTHIX™ LV showcase the potential of regenerative chemistry to redefine what’s possible.
Where could you see OCEANTHIX™ LV making waves next?
Are you ready to ride the waves of tomorrows regenerative beauty routines with us? Join us in crafting a future where beauty supports both people and planet. At Origin by Ocean, we believe in turning challenges into opportunities for a better planet.